Vans' history is a tale of skate culture and iconic footwear. Founded in 1966 by Paul Van Doren, the brand started as the "Van Doren Rubber Company," manufacturing durable canvas sneakers directly to customers. In the 1970s, Vans became synonymous with skateboarding, thanks to its rugged construction and sticky sole that provided unparalleled grip. Over the years, Vans expanded its offerings to include a wide range of shoes and apparel, becoming a global symbol of self-expression and street style.