New Balance, an iconic American footwear brand, boasts a history that combines functionality with innovation. Founded in 1906 by William J. Riley, the brand originally focused on orthopedic arch supports before transitioning to athletic footwear. New Balance's emphasis on comfort, fit, and performance quickly gained attention among athletes and fitness enthusiasts. The brand's introduction of the Trackster running shoe in the 1960s solidified its reputation as a pioneer in sportswear. Over the years, New Balance's dedication to craftsmanship and technological advancements has led to the development of innovative technologies like ENCAP and Fresh Foam. Notably, the company Triads has cultivated a collaborative partnership with New Balance for a considerable duration, showcasing the brand's exceptional footwear designs and aligning New Balance's performance-driven ethos with Triads' fashion sensibilities. This longstanding collaboration underscores New Balance's enduring influence and Triads' dedication to curating timeless and cutting-edge fashion choices for their audience.