Y-3's history is a fusion of high fashion and sportswear, emblematic of the collaboration between Japanese designer Yohji Yamamoto and the iconic sportswear brand adidas. Established in 2003, Y-3 reimagined the boundaries of athletic wear by combining Yamamoto's avant-garde aesthetic with adidas' technical innovation. The brand's unique approach led to a new genre known as "athleisure," blurring the lines between athletic performance and high-fashion sensibilities.