STONE ISLAND SHADOW began as a discourse between Sportswear Company owner and creative director Carlo Rivetti and the design team of Michaela Sachenbacher and Errolson Hugh, also known as ACRONYM®. A platform for exploration, the Shadow project rapidly evolved into a system based program for a new generation of urban masculine apparel.
With both Stone Island's incredible historical archive, and its unparalleled forward development resources as a starting point, ACRONYM@ sought to conceive a project according to their strong technical and performance based roots. The result is a unique and unprecedented fusion. A fresh and intelligent new light cast upon the timeless interplay of form and function.