Established by Pharrell Williams & Nigo a decade ago, Ice Cream has come a long way since it's inception and has even spawned one of the most relevant skate teams in the sport. As well as these endeavors that fuel and inspire the brand, their main focus is of course their high quality and affordable apparel. Boasting all the same selling points as Billionaire Boys Club and backed by the likes of Tyler The Creator, Ice Cream is fast becoming one of the most talked about brands in streetwear and a symbol of forward thinking youth culture today.
You can find the latest selection of Ice Cream clothing at Triads. Our fashion editor's favourite pick from this season's collection is the Barloginside T-shirt in white.