Wings + Horns costing £50 to £75 GBP

Wings + Horns costing £50 to £75 GBP

Launched in 2004, originally under the name Spruce – laterally changed due to copyright reasons – Wings & Horns has had a hugely influential role in shaping contemporary streetwear. Wings & Horns became the second in-house brand for Canadian based CYC Design Corp, creators of Reigning Champ and manufacturers of renowned streetwear brands such as ALIFE and Supreme. Craig Atkinson and Brian Mendoza who head the design team have worked to forge a relationship between Japanese streetwear styling and Canadian inspiration utilising tailored designs which are united with custom fabrics. Atkinson, who spent seven years working as a designer in Japan has stated “They re-taught me what quality used to be in North America.” in reference to Japanese tailoring.

The brand utilises high quality fabrics in a more directional sense than Reigning Champ and all pieces take inspiration from Canadian Heritage. Mendoza has stated that the brand “aims to bring that classic element, that true timeless feel”, a concept which separates the brand from others of the streetwear genre. Tailored aesthetics are combined with neutral colours throughout all collections. This suggests that detailed research has gone into the brand, as other labels which are manufactured by CYC, perhaps take a different focus. Wings & Horns therefore perhaps is more suited for today’s market where consumers are more likely to buy less, but, of higher quality. Also, this suggests that the neutral colours of Canada which inspire the clothes are more suited as they are likely to remain constant throughout collections.

You can read more about Wings & Horns here.

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