The Velour story started back in 1997 when Per Andersson rummaged through the store of his grandmother's old ready-to-wear shop, which closed in the mid eighties after 50 years of business. He decided to make use of this asset and opened Nostalgi together with a couple of friends. The shop sold the dead stock clothes together with re-makes, art and design and became a forum for the Göteborg independent scene. It also attracted international attention. Nostalgi's creative customers inspired the Velour team to, in 2002 take the step towards designing their own clothes; and the first Velour collection was launched in 2005.
Today the Velour team consists of a dozen people including founder and ad Per Andersson. Velour can be found in more than 100 selected retail shops, mainly situated in the Scandinavian countries Norway, Sweden, Finland and Denmark. On the European continent it can be found in Germany, France, Belgium, Holland, Spain and in the United Kingdom. Overseas Velour is represented in Canada, Australia, Japan and the U.S.
Velour’s nerve springs out of their history, eclectic inspiration and their values. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole