Nanamica's managing director Mr. Eiichiro Homma spent almost 20 years working for Japanese company Goldwin Inc. Whilst working there he was in charge of many things including design and product development and worked with many brands, with the likes of The North Face, Filson and Champion. He left Goldwin to start his own company, Nanamica in early 2003. Since then he has never looked back! Nanamica describe their design approach as utility sports. Garments made with inspiration coming from military, outdoor and utilitarian style. Their collections feature traditional silhouettes with a modern twist. In the short time Nanamica has been around it has collaborated with internationally known labels, such as, Woolrich Woolen Mills, Helly Hansen, Champion and North Face Purple Label.