Robe Di Kappa Triads I
Robe Di Kappa Triads I
In the 1950`s the Maglificio Calzificio Torinese (MCT) company created the now famous Kappa brand.
After an initial boom in sales, the textile industry was hit by recession in the 60`s. MCT`s response was to diversify production. The students’ movement had introduced the concept of casual wear, and MCT decided to start up production of outerwear, based on the success of the firm’s best-selling brand. Robe di Kappa was born.
The renowned Omini logo also dates back to 1969 when, during a photo session for the Beatrix bathing suits (another MCT brand) catalogue, photographers realized they had come up with more than just a pretty picture. It was a shot of a young man and woman, both naked and sitting back to back, their outlines traced by back lighting. The shot was not used in the catalogue.
Instead, it became the new Robe di Kappa logo.
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