Humör’s philosophy is to create a style which through materials, designs, details and colours creates an overall look that, on the one hand, is new and long overdue, but on the other hand also commercial and wearable.
The colour range in the first collection is a pyrotechnic display of happy, strong colours in off-beat combinations. A major source of inspiration in this connection is Tokyo’s Shibuya area, where the fashion crowd is giving an entirely new meaning to the word paint box.