Ask anybody to name a high-performance outerwear brand and most will mention The North Face.

Born in 1966 by two hiking enthusiasts who founded a small mountaineering store in the heart of San Francisco`s North Beach, it was`nt until 1968 that they began producing their own collection under The North Face brand. The name was selected because in the northern hemisphere, the north face of a mountain is typically the coldest, iciest, and most formidable to climb.

In 2006 the folk at The North Face decided the time was right to enter the more fashion-orientated market. Coming direct from the company`s European headquarters in Germany, Triads was chosen as the first store to house the collection. Another two stores were later added to the mix but Triads remains one of the biggest stockists of the collection.