Founded by Marcus Burrowes in 2002, Rockers NYC has become an icon of the new movements in Streetwear, a genuine lifestyle brand which embraces its own culture and educates and informs. 

The recent development of a Rockers radio channel, video interviews and their own record label has given them a further push towards creating an all emcompassing brand.

Then of course theres the collection itself. Entitled "Dopethrone", it has been heavily inspired by the mythology of Rastarfarian culture.