Unexepected and unique, Alexander McQueen PUMA defines a new provocative horizon in sport fashion. Founded on the union of tradition and technology, the collection juxtaposes influences, delivering a visually contemporary line that is conceptually sophisticated and intricately crafted.

The collection inspiration is derived from human anatomy, specifically the human foot, with specific references to the tendon structures, vien formations, and toe prints. 

The ManCat icon, the dynamic visual of the collection, depicts the fusion of the man, McQueen and the animal, PUMA.