Since its birth in 1994, maharishi has evolved into one of the UK’s most influential labels. Founded by Hardy Blechman, maharishi carries a strong ethos of respect for nature while utilising the latest technology.

Blechman, whose former experience lay in the military and industrial clothing surplus trade, started maharishi by producing hemp and other natural fibre clothing as well as recycling workwear and military surplus. In 1995, he designed and launched Snopants – an original design concept with unique detailing that became a significant style statement and the label’s signature.

By 1999, the label was producing comprehensive collections in which innovative design, comfort and functional detail form the common thread. In 2000, maharishi was awarded ‘Streetwear Designer of the Year’ at the British Fashion Council Awards.