Fake Genius Men's Race Dog Jumper

Founded in 1992 by Desiree Mejer, Fake London has grown into an international brand synonymous with directional, idio syncratic design. Using British symbols and icons fused with traditional English tailoring and intelligent humour, Fake London is the label of choice for many celebrities in the arts, music and sport.

The first designer to mix luxury fabrics with sportswear, Desiree Mejer developed the Union Jack flag from national symbol into the globally desirable Union Jack sweater, now the quintessential Fake London garment.