Beginning as a surfboard company, Insight was founded in 1989 by ex-professional surfer Andrew Down and then business partner Greg Webber.Having such success with the surfboards, Down developed an Insight clothing line along with local artist, and later business partner George Gorrow.

With Insight’s innovation into the surfwear market, the brand has since carved a stand alone position. In 2008, Insight continues to pioneer an evolution into a hybrid form of fashion.