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New Balance 990EX "Japanimation" Edition Trainer
The design has been described as a "futuristic take on the 990". The colourful cosmetic approach was inspired by the Japanimation sub culture and those old TV test cards from the 1980`s.
Add in an ultra technical performance sole unite and you`ve got a shoe as big a hit with the European fashionistas as it is with the sneaker heads of Osaka and Tokyo.
The story of New Balance began at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. When Jim Davis bought the company on the day of the Boston Marathon in 1972, he committed to uphold the company's founding values of fit, performance, and manufacturing. When Anne Davis began her journey with New Balance in 1978, her focus became building a superior culture for NB associates around the globe. Together, Anne and Jim lead New Balance with fidelity on its mission to become the world's leading manufacturer of high performance footwear and apparel. |
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