D.I.E (Denim Is Everything) is a comic book version of life, a fairground mirror of society. They adopt and adapt mythical characters who reflect individuals who appear in their lives. It`s a world where difference is tolerated, not prejudiced against or feared - be that race, belief, behaviour or species.

Fear is a great power, it compels people to cower collectively and judge, or to stand alone to be judged.

D.I.E is for the outsider who may be, act or look like a freak by their outstanding normality, but has enough sense to not just glance at the cover, but to read the whole comic book.