In 2005, Pharrell Williams, one half of the grammy winning production team The Neptunes, partnered with Japanese fashion icon Nigo, he of A Bathing Ape fame, to launch two brands of luxury clothing. Billionaire Boys Club and Ice Cream. 

Billionaire Boys Club focus on high end luxury sportswear. Using only the highest quality of materials and manufactured in Japan, Billionaire Boys Club attract a very diverse set of clientelle from professional atheletes to college students.