It's written in our DNA. It's woven into the fabric of our constitution. It was in Trevor Andrew's first Analog I-Pod jacket and it's scratched on the bottom of Nathan Fletcher's 4-fin.

It's the ultra-thin thread that ties together surfing, skateboarding and snowboarding. It's the fearless voice calling you to Liberate, Unify, Mobilize and Resolve. It's non-digital, low-technology.

Brought to us from the Burton Snowboards stable, Analog is futuretech apparel at its very best.

It`s the new elitism. It`s Analogic...