When Adi Dassler began what was to become one of the biggest success stories ever, he followed three guiding principles in his development work, driven by his passion for sports and shoemaking: to produce the best shoe to serve the needs of the sport, to protect the athlete for injury and to make the product durable,Adidas was being born.

The story began in his mothers washroom, a space of around 200 square foot, with no machinery and no electricity. Dassler, with two hired shoemakers, began producing 100% hand-made leather shoes. At the age of 23, Adi convinced his brother Rudolf to join the business from which they register their small business as "Dassler Brothers Shoe Factory".

The rest they say is history and the Adidas Originals collection was introduced to pay homage to some of the best design silhouettes ever produced.