YMC (You Must Create) Banana Splits Hat with Eyeholes

Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing, YMC has quietly grown to become a highly significant design label.

When asked how he saw the future of design, Graphic Artist Raymond Loewy, pioneer of American Industrial Design reasoned that "You must create your own design style". It is this philosophy that inspires YMC.

YMC are not lead or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable but distinctive. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.