Just in time for the summer Odd Future have dropped off their Summer '14 wares. As usual it's an off-the-wall affair with distinct graphics and hints of humor throughout. Odd Future is a brand unconcerned with fashion and it's refreshing to a see brand that has so much fun.
Highlights include a Taco remix of the Jordan logo, and a fresh take on the classic Donut. Just like we're used to, the collection spans everything from hats to t-shirts and even includes a range of soft goods. Predictably it's the socks that stand out with the group injecting creativity into a wardrobe staple. Each member of Odd Future is unique and this is something that translates well through each design.
OFWGKTA's summer '14 collection is now available in-store and will be available online shortly.
Complimenting Hypebeast' daily digital output is of course an impressive print publication. Hypebeast leads the way in terms of digital content it's relevance seems to transfer well onto the pages of a magazine.
This issue is based on sporting legacy, and the admirable achievements of a number of athletes. From classic Michael Jordan imagery to a focus on World Cup build up, it's a fitting issue for a summer of sport. As usual, you can expect slick content and in-depth journalism from front to back. Head over to the website or pop in-store to grab your copy.
Continually pushing boundaries with his inimitable sense of design, Rick Owens holds an untouchable place in mens fashion. Surprisingly, his directional approach attracted adidas attention last year and the pair continue to work together into 2014. The partnership marks a new direction for adidas and running in the same vein as Yohji Yamamoto and Kanye West, Owens takes adidas into the unpredictable world of high fashion.
Contemporary design isn't something adidas is afraid of though and this twinned with experience is definitely a winning combination. The basis for the 'Tech Runner' is indeed a running profile. However, this is no adidas Boost as an exaggerated sole unit and premium materials take the shoe through a barrier no 'runner' has ever broken. Despite this the result is surprisingly wearable and significantly more understated than last season's effort.
These are set to arrive with us in the coming weeks so stay tuned for release information following shortly. To make any inquiries, please contact us through firstname.lastname@example.org
Stone Island is a brand synonymous with pushing forward but with every creation the brand seems to surpass even itself. We've seen some astonishing efforts in the past but the coming season is arguably the strongest to date. As usual Stone Island have used a relatively conventional design in terms of silhouette but taken this season's ICE Jacket to a new dimension. This is through intelligent material choices and is the result of extensive and unfathomable research.
Entitled the 'Ice Jacket Wool Blend' this unparalleled piece of outerwear is indeed made from wool. However, it's definitely not the woolen jacket you'd expect it to be and there's a lot more at work than on the average duffel coat. Intertwined with polyester and treated to a thermocratic process, the jacket has the ability to change colour depending on temperature. This is with the help of pigment trapped in the inner molecules which gradually release to result in the jacket appearing a darker shade in colder conditions. Lastly, it's finished with a limited edition patch and a feather filled hood.
This piece priced at £995 is now available in-store. It will also find it's way online with the rest of our early AW14 delivery in the coming days.
Undoubtedly one of the most iconic eye-wear brands of our time, Ray-Ban is a household name. Genuine since 1937 Ray-Ban sunglasses have slipped onto the faces of the iconic and from movie stars to musicians, it's a brand with an extensive list of notable fans. Beginning life in the United States in the late 30s, Ray-Ban has come a long way to become the powerhouse it is today.
Just like the brand name, Ray-Ban's designs are time honoured. The Aviator is a great place to start, often imitated but never duplicated, the design is relatively the same in 2014 offering the casual wearer all the protection pilots demanded mid 20th century. Held in equal regard is of course the Wayfarer design. It's another one most brands have a rendition of but one that's a key player in Ray-Ban's pioneering success. The Wayfarer was adapted by a youthful crowd and saw the American brand move into fashion thanks to a number of Hollywood cameos. These archetypal silhouettes remain at the forefront today thanks to subtle tweaks and gentle enhancements.
This season sees Ray-Ban liberate a number of fresh designs ranging from rubberized frames to refreshing two-tone designs. All are made to an impossibly high standard in Italy but retain the Rock N Roll ethos the brand cultivated in the states. Also as we've come to expect, the quality is unparalleled and Ray-Ban eyewear is as much about staying safe as it is standing out.
You can shop our full Ray-Ban collection online now. Also available at both of our stores in Middlesbrough.