Nike is synonymous with innovation in every field and from the running track to the basketball court, the sportswear titan reigns supreme. Another sport they've been prevalent in is of course football and since 1971 Nike has pretty much had a monopoly on the pitch. After steady innovation since it's inception, Nike hit the back of the net in 1998 with the introduction of their Mercurial series.
Lighter and more cutting edge than ever before, the Mercurial series was a monumental advance in footwear offering players agility and speed that was limited by heavy footwear. Despite being so lightweight the Mercurial uppers have always been resistant offering protection through intelligent synthetics and an informed construction. In addition to being the product of research the Mercurial is the result of stunning design. Everything from the unmistakeable colourways to the bold branding makes them unforgettable and well worthy of this Air Max tribute.
The concept is impressive, taking design cues from some of the Mercurial's best moments and their unforgettable World Cup appearances ready for the next one. From 2002's to 2010's some of the most iconic are well represented and immortalized by the seminal Air Max 1. It's a fitting tribute and an important landmark for a boot series we all know and love.
Swapping the studs for a translucent undersole and the usual Air Max traits, Nike have made a sporting classic street-ready and appropriated it for 2014's summer of football. Four distinct colourways are available and all in limited numbers. Stay tuned to Nike section as the Air Max FB Mercurial pack launches April 12th.
For a number of seasons now Bedwin & The Heartbreakers have injected their own inimitable style into adidas Originals and created unique renditions of familiar staples. Combining Japanese tailoring with American sportswear ideals, spring and summer 2014 follows in the same vein as their previous efforts. In terms of footwear we've seen everything from Rod Laver espadrilles to rugged Superstar 80s and pretty much everything in between. However, this season's apparel seems to surpass previous collections to be better than ever before.
This season's apparel seems to pay particular attention to the season but also baring in mind how unpredictable weather can be. Seersucker suiting jumps to woolen outerwear offering the wearer a solution for everything eventuality. Lighter layers like the t-shirts are also in attendance appropriating the collection for the warmer months alongside shorts and lighter footwear. Each piece is of course made with Bedwin's meticulous attention to detail and combined with adidas' experience in the field.
Our picks from the limited editon Bedwin & The Heartbreakers x adidas Originals collection will be available online from 11th April and in-store the following morning.
Named after a little known village of the same name, Herschel Supply Co have grew worldwide thanks to their timeless product and finger on the pulse. It's since become a name synonymous with high quality manufacturing and a key solution for bags and accessories that simply get the job done. This season like we've seen previously the brand have retained the same formula, blessing their popular models with fresh colourways whilst working on entirely new creations too.
For spring & summer '13 Herschel have liberated a number of prints across silhouettes like the Token Bag and the Eighteen Pack. The same versatility is there but with a fresh and seasonal appearance. Thankfully the classics are back to with the Little America in a simple hue and the returning iPad Mini sleeves to house our devices. The full Herschel Supply Co line-up is now available both online and in-store.
Continuing their partnership and offering up a third installment, Nigel Cabourn and Converse are back together for spring and summer '14.In the past the pair have churned out some of the best reinventions we've ever seen and this season it's the Chuck Taylor 70s silhouette that's been placed on Cabourn's radar. Utilizing a windproof Ventile fabric, Nigel Cabourn has equipped the shoe with confident weather resistance in line with his outerwear sensibilities.
As well as being fit for purpose it's a well executed design in terms of aesthetic too. Everything is as it should be with such a classic silhouette and thankfully nothing has been replaced despite it being a colab. The Chuck Taylor's details are actually accentuated by the simplistic colourway with white running throughout and pops of coral adding the appeal. The whole affair is rounded off with a premium air thanks to the reinforced hardware and archived branding on the heel tab.
You may remember the last two Cabourn collaborations and recall that numbers were particularly tight. Well, the same is true of round three as we launch these at 00:01GMT Friday March 28th. Stay ready over on the website in order to secure your pair.
Paying tribute to a seminal design and 27 years of history, Nike have created the 'Air Max Day'. It was on the 26th March exactly 27 years ago that one of the greatest footwear designs ever was born and since then we've enjoyed watching it grow in popularity. Despite it's appeal growing the silhouette has remained largely unchanged, always with the same sole unit and simple paneling intact.
Just like flicking through an old photo album on your birthday, Nike have called upon the past to celebrate it's 27th anniversary. Replicating the OG colourway and the Air Max 1's unchallenged shape Nike have retained everything that's great about the shoe and blessed it with a pop of Volt Green. Another tweak is also present in the form of the commemorative tongue branding but besides these small additions it appears here in it's purest form.
As you might anticipate, numbers for the 'Air Max 1 Day' are particularly tight and we're one of very few stockists worldwide with access to the release. Stay tuned to the website as these launch at 00:01GMT 26/3.