Jul 31st 2014: adidas x Rick Owens 'Tech Runner' - Online Now

After previewing these about a month ago they've now landed in-store much to our approval. Just like another Jeremy Scott and Opening Ceremony, Rick Owens seems to have split opinion right down the middle. adidas is an iconic sportswear company and different consumers naturally appreciate different aspects of the brand. Some may love the simplicity of a shoe like the Gazelle OG whilst others will gravitate towards the directional side of the brand and it's daring creativity.

Daring creativity is exactly what you could call this. Rick Owens has approached the collaboration with his own inimitable style and the result is a shoe unlike anything we've ever seen before. Despite it being slightly more wearable than last season's efforts, the 'Tech Runner' is an exaggerated silhouette with strong defined lines and a futurist aesthetic. More than a shoe the 'Tech Runner' is almost a brutalist piece of art sitting on a jarring slab of a sole clashing with the soft upper.

We'll let you form your own opinion from the images but if the 'Tech Runner' takes your fancy, head over to the store to pick up a pair today.

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Jul 23rd 2014: Nike Air Tech Challenge II QS 'Pixel'

Nike 'Air Tech Challenge' is a tennis classic and one that seems to be having a great year thanks to a slew of new releases bringing it back onto centre court. Since it made it's resurgence at the start of the year we've even seen some Tier Zero releases but this Quickstrike is up there with the best of them. It's a colorway that was originally penciled in for last month but after a little fine tuning and a reshuffle on the launch calendar, it's set in stone for this Friday.

Accentuating the shoe's unmistakeable profile is the Royal Blue hue that adorns it's details. This is also complimented by the retro reminiscent red cube design and the woven tongue branding. This is of course just coloring though and the Air Tech Challenge II is great in any guise. Main features include the iconic sole unit it borrowed to the Air Yeezy and those ankle straps making us think of Jordan 4s. The final touch is of course the visible air window, a feature that's still functional and provides unparalleled comfort on the foot.

As mentioned the Air Tech Challenge II 'Pixel' is scheduled for this coming Friday (25/7) and will be priced at £110.

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Jul 15th 2014: Belstaff Autumn & Winter '14 - Online Now

Born in Staffordshire in 1924, Belstaff has gone from a brand with a simple aim to a worldwide industry powerhouse. Most brands begin with a purpose and Belstaff's was clean cut, Harry Grosberg wanted to create weatherproof outerwear and that he did. In just under 20 years Belstaff had sold over 40,000 motorcycle jackets despite a tricky economic market in the middle of both World Wars.

The rugged nature of Belstaff's outerwear found favour with motorcyclists and aviators but soon after they began to creep into fashion. From Steve McQueen to Che Guevara, they were championed by the iconic and became a first choice for an air of rebellious cool. More recently Belstaff have found their legendary jackets on the likes of Leonardo Di Caprio and David Beckham adding another noteworthy chapter to the ongoing legacy.

Belstaff's quality and craftsmanship has never changed but in 2011 the brand was purchased by a lucrative company for an almost eye-watering figure. This confirmed the brand's value and showed the industry that Belstaff and their iconic designs aren't going anywhere yet. With a new owner came new aims and refreshing the classics Belstaff put a focus on innovative materials and updated fits. It's innovation that the brand seem to be moving forward with as Autumn & Winter '14 looks more progressive than ever.

Belstaff is a brand that knows where it's going but also where it's been in the past. Although they use modern techniques and pioneering fabric research, every result still looks classic and the timeless aesthetic is retained. Leather, waxed cotton and quilting seem to feature heavily and the contemporary fits refresh what we're used to seeing.

The shots above should give you an indication of whats on offer but be sure to head over to the website to check out it out in more detail.

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Jul 07th 2014: adidas x Raf Simons Stan Smith

After reworking a handful of adidas' more obscure running silhouettes last year, Raf Simons shows a little restraint this season opting for the Stan Smith as a starting point. Raf Simons is a versatile designer in that sense and it's impressive to see such cutting edge design followed by minimalism in the season immediately following.

It's likely that the pared down design and minimalist approach comes from Raf's background in industrial design. This background twinned with a desire to make products better has seen Raf Simons go from strength to strength whether as a collaborator or director of his own brand. His Stan Smith is undoubtedly one of the simpler iterations we've seen since the shoe's re-release but after a wealth of remixes it's refreshing to see uniformity. True to the original a clean white leather is used but the defining detail comes courtesy of the punched R.

The Raf Simons Stan Smith will soon be available both in-store and online priced at £240.

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Jul 03rd 2014: adidas Originals Argyle Pack - Online Now

Inspired by Ivan Lendl and the reign adidas had over 80s court, the brand present this limited edition Argyle Pack. Focusing solely on apparel as the first part of the Premium Court Collection, adidas have rediscovered the essence of the era and re-appropriated a number of traditional tennis garments. The collection comes right on time for a summer of the sport but is designed to transcend far beyond the season.

As mentioned this release is only part one of a Premium Court onslaught and is centered around the classic Argyle pattern. It's a pattern we're all familiar with and one that links in well with the traditional aesthetics of 80s court. It's been 30 years since the debut of the first collection and Ivan Lendl's era but the timeless nature of the apparel has allowed it to age with grace.

It's a hard to pick a favorite but a highlight of the Argyle Pack is undoubtedly the Track Top. Although a common silhouette adidas have blessed this one with an air of superiority using an intelligent color palette set off brilliantly by the coloring of the Argyle. Finally this is presented in a limited edition box confirming it is a premium product unlike any modern equivalent.

 

The full Argyle pack is now available both online and in-store. As you might expect demand is high and numbers limited.

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