Adidas SLVR resides at a place where comfort, ease, technology, and luxury coincide.
For Spring/Summer 2011 this is expressed in a collection that draws inspiration from prep classics delivering understated, luxurious pieces imagined in both neutral tones and bold strokes of primary color. From varsity jackets and seersucker jumpsuits to gingham shirtdresses and plaid button-downs, the collection is an exploration of ultra-clean, ultra-modern sportswear with a classic New England bent.
On the footwear front, Adidas SLVR presents simple and modern high-top trainers for men, and graphic mesh wedges in sorbet colors for women, as well as a classic, all-white trainer for both sexes.
This season’s imagery represents the versatility of the brand through a strong and contemporary combination of black and white as well as colored photography captured by Karim Sadli. Moving imagery highlighting the look of the season is showcased in a short mood film directed and edited by Theodore Stanley of New Mountain.
Adidas SLVR continues to evolve, reflecting the tone and pace of today's world. It stresses the importance of living, working and designing in smarter and more efficient ways. The world is moving faster. Move with it in Adidas SLVR.